Yellowire @ SOYO

Plug Live presents Yellowire @ SOYO

Ol Beach aka Yellowire has had an eventful life so far. He was born in London and
grew up in Switzerland from the age of ten. He was educated at L!Ecole Nouvelle in
Lausanne before joining the Montreux Jazz Conservatoire at 16, studying under
Blue Note recording artist Thierry Lang. His previous band, Wire Daisies, had a
brief but glittering career: they recorded two albums for EMI, had number 1 tracks
on iTunes in France and the UK, had a song featured on a top Brazilian soap
opera, playing festivals including Womad, Beautiful days and the Montreux Jazz
Festival. They also toured Europe with Starsailor and South Africa supporting
Robbie Williams.

Since forming Yellowire in 2010 the band has performed at HMV's Next Big Thing,
Isle of Wight Festival, Rock am Ring & Rock im Park – Germany, Hard Rock Calling
in Hyde Park, Latitude festival and Reading and Leeds festival. The band!s first
single "One Last Breath! was playlisted by Radio 2 in the UK and had international
support with Radio play across Europe, to as far afield as Dubai.
On the back of this success the band released their debut album "Machines On
Fire! on August 15th. They have also released the single "Machines On Fire! which
has had plays on Absolute, BBC Radio London and Radio 2.

The album was released by Swiss independent label id Records and distributed by
Universal. It features a one of a kind collaboration with renowned graphic artist
Jimmy Turrell (Dazed and Confused, The Prodigy, Getty, The Wall Street Journal,
The Observer). The physical album is limited edition and includes a 24-page booklet
of original art, 12-panel poster and a unique signed animation cell from the bands promo
video "Starlife!. This package gives fans the chance to own a bespoke piece of art by
Jimmy along with the Yellowire album. The album is also available as a special iTunes
LP with video.

The video "Starlife! was directed by Marcus Lyall, who has worked with the likes of
Rolling Stones, Oasis, The Chemical Brothers and Metallica. He and Jimmy
combined to create 60,000 individual silk screen images of the band, edited into an
old-school stop-frame style animation video. It was produced by Mark Logue,
grandson of speech therapist Lionel Logue, who treated King George VI and was
immortalized in the film “The Kings!s Speech”..
Ol wrote, produced and engineered the songs for this debut album "Machines On
Fire! and then joined forces in London with producer Richard Flack (Florence and
the Machine, Queens of the Stone Age, Foo Fighters, Guy Chambers). The result is
a style that alludes to the gentle, almost gospel-ish fervour of some early-70s
Rolling Stones to the more urgent sound of Tender-era Blur, although Ol reckons
it!s more Lou Reed meets U2.

SOYO
117 Rockingham St Sheffield S1 4EB